Writing guidelines
Tone and structure for every article in the GoodFunds Help Center.
This page defines how we write in the Help Center. It's for everyone who writes articles. The goal: every article should feel like it came from the same author.
Tone
- Be informal. In German we use "du"; in English, a friendly, direct "you" — peer to peer.
- Short sentences. One idea per sentence. Two short sentences beat one long one.
- "Here's how you do X." Write action-oriented, in the present tense. Say what to do, not what is theoretically possible.
- Active, not passive. "Click Save", not "It must be saved".
- No jargon without explanation. Use technical terms only when needed — then explain them briefly.
- Lead with the outcome. Tell readers early what they'll have achieved by the end.
Article structure
Follow the three reference articles as your template:
- Create an account — a simple onboarding flow.
- Embed a donation form — a technical embed with code.
- Connect Microsoft Dynamics 365 — a complex, multi-step setup.
Recommended structure:
- Intro (2–3 sentences): what it's about, and what you'll have achieved.
- Before you start (if needed): what you need beforehand.
- Step by step: numbered steps using the
<Steps>component. - Tips / notes: optional depth.
- Frequently asked questions: 2–4 common problems and their fixes.
Building blocks (MDX components)
| Block | Use for |
|---|---|
<Steps> / <Step> | Numbered step-by-step instructions. |
<Callout type="info"> | Notes and tips. |
<Callout type="warn"> | Warnings, common pitfalls. |
<Cards> / <Card> | Links to next steps. |
Code block (```html) | Copy-paste snippets. |
Languages
Every article exists in both languages: German (name.de.mdx) and English (name.mdx). Write both
versions in parallel so they stay in sync.
Images & videos
- Screenshots show exactly the step being described — not a full screen when a crop will do.
- While a screenshot is missing, add a placeholder with the note "📸 Screenshot to be added.".
- Store images under
public/docs-assets/<section>/and reference them with/docs-assets/....